Business
You’re a mover. A shaker. An idea-driven thought leader. You happily accept the phrases “good enough” and “the way it’s always been done” as personal challenges.
Named School/College of the Year
FAPSC - 2019
If you’re interested in forging your own professional path — and want to learn the practical, real-world steps required to make it happen — business degrees at Full Sail are made for you. With our master’s and bachelor’s degrees, you’ll not only learn fundamentals, whether it’s business planning or how to examine data, but you’ll also dive into specialized topics and explore your own unique ideas.
Being a part of the Full Sail community means immersing yourself in a vast network of creative professionals. By providing coursework based on real businesses and scenarios, our bachelor’s and master’s degrees help you develop the kinds of entrepreneurial skills you’ll use long after your degree program is complete.
View a short overview of each of our Business degree programs, including areas of study and course highlights.
Ready to take the next step? You can request more information about our programs or call us at 800.226.7625.
Through real-world projects and industry technologies, your degree is designed for the evolving way consumers connect with brands in the digital realm.
- Areas of Study
- Website Design & Technology
- Building an Online Consumer Experience
- Courses Include
- Digital Analytics & Reporting
- Marketing Law & Contracts
- View All Courses
In this program, students build a well-rounded understanding of topics specific to the entertainment industry, including media products and distribution, business finance, and entertainment law.
- Areas of Study
- Communication
- Leadership & Management
- Marketing & Distribution
Through real-world applications and collaborative projects, you’ll learn the unique facets of business as it relates to the entertainment industry.
- Areas of Study
- Law
- Management
- Marketing
This program is designed to help students learn the principles of marketing while using new media strategies to help sports organizations reach fans.
- Areas of Study
- Marketing & Business Fundamentals
- Content Creation & Revenue Generation
Students learn how to collect, analyze, and interpret Big Data using a variety of tools and technologies – allowing them to demonstrate their abilities as business intelligence professionals.
- Areas of Study
- Foundations
- Technologies
- Analytics
This program prepares students to develop marketing plans and build brands through a digital lens.
- Areas of Study
- Market Analysis
- Media Distribution
- Personal Branding
In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.
- Areas of Study
- Advanced SEO
- Web Metrics & Strategic Analysis
- Courses Include
- Digital Design & Usability
- New Media Marketing
- View All Courses
This program focuses on the essential business and management skills needed for careers in entertainment, whether you want to work for a company or pursue your entrepreneurial goals.
- Areas of Study
- Market Analysis
- Media Distribution
- Personal Branding
- Courses Include
- New Media Tools
- Global Media Management
- View Campus Courses
- View Online Courses
Students use case studies and in-depth industry research to gain a better understanding of what makes a successful business thrive in the entertainment world.
- Areas of Study
- Entertainment Focus
- Advanced Business Training
- Executive Strategies
Students learn how to play a key role in the business side of gaming and esports, including team and performance management, developing revenue streams, and building relationships with the gaming community.
- Areas of Study
- Business Models and Esports Management
- Marketing and Media
- Gaming Culture and Community
This program leads students from the initial conceptual stage of a tech or creative product service, all the way to a full-fledged business plan that can be pitched to potential investors.
- Areas of Study
- Ideation & the Creative Process
- Research & Development
- Digital Marketing Strategies
This program program prepares students with the business skills needed to work with record labels, online streaming sites, concert promoters, and other industry organizations.
- Areas of Study
- Artist Development
- Management
- Personal Branding
Courses cover social media marketing, mobile technology, sponsorships, and intellectual property. You’ll learn how to maximize the connection between fans, teams, brands, and athletes.
- Areas of Study
- Fan Engagement
- Marketing Campaigns
- Sponsorship Development
Whether you’re ready to apply or want to request more information about how to get started at Full Sail University, visit our Admissions section for details on application requirements, tuition, and available scholarships.
